Is Kelley Blue Book's New Home Valuation Program Accurate for Portland Sellers?
Kelley Blue Book Homes launched to consumers in Oregon and ten other states on August 3, 2026, offering free home value estimates the company says are designed to land within 3% of a home's eventual sale price. The report counts as a broker price opinion rather than a licensed appraisal, which means
Why Pricing Strategy Matters More Than You Think When Selling Your Portland Home
Overpricing a home is the most common reason listings sit unsold in the Portland metro market. Homes priced strategically from the start typically attract stronger early activity and net sellers more money than those that go through repeated price cuts. A Pricing Strategy Advisor (PSA) certification
Eco-Friendly Home Upgrades That Actually Add Value
There’s been a noticeable shift in what buyers care about over the last several years. People still want beautiful homes, of course. But more and more buyers are also paying attention to how a home functions day to day — how efficient it is, how expensive it is to maintain, how comfortable it feels
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